Edward romero


The team at C&W needed a way to present a huge amount of quarterly-updated statistics about the commercial real estate market in San Francisco in a manner that is sophisticated, engaging and playful in order engage prospect investors, while allowing them to review the data on their own, whenever they need it to.


User Experience

Edward Romero


User Interface

Edward Romero


Interaction Design

Edward Romero

The answer, InsightSF, a commercial real estate market intelligence iOS app that solves the data presentational challenge while providing the client the ability to update data only once, in one place, every quarter, avoiding redundancy of work. Click here to see it in action.