Designer

Edward romero

The Newhall Building

Cd

Creative Direction

Edward Romero

Vd

Visual Design

Edward Romero

Cw

Copywriting

Edward Romero

Pm

Production Management

Edward Romero

Presenting a property in its class, and giving it a modern twist that aligns with what prospect tenants are looking for; meant to break away from the boring, old, real estate flyer and come up with a fun and practical format.

 

But the process goes beyond that, research, and more research was done in order to find out information about this architectural jewel. Information that will inspire a story to connect the reader with what would have been otherwise just another building in San Francisco's Financial District.