Designer

Edward romero

Formula 1 Case Study

Showcasing the value brought in the Tata Communications-F1 relationship through the various product offerings available to the broadcasting industry, was the primary goal.

Cd

Creative Direction

Edward Romero

Cw

Copywriting

Jane Nevins

Ux

User Experience

Edward Romero

Ui

User Interface

Edward Romero

Ix

Interaction Design

Edward Romero

We did this by creating a highly interactive experience that would engage not only F1 fans around the world, but also any prospect clients in the media industry by showing every aspect of the race related to data, using an interactive model of a racetrack.


We used full screen video, updates from the track, and interviews with F1 commentators to tell the story of the difference it made in the broadcasting of the events using an enterprise level provider.