Edward romero

Tata Communications' IZO

As an innovation leader in the telecommunications industry, TCL's new product, IZO, needed a equally innovative experience for its statistic reporting portal.



Frederick Speers


User Experience

Edward Romero


User Interface

Edward Romero


Interaction Design

Edward Romero

The solution, a web app experience that feels more personal, and human, engaging the users in a new way, advancing Tata Communication's brand a step further.

We created copy that was sensitive to what is happening with the reports, so if latency was low at a certain point, the user will be greeted with a message saying that there were some latency issues. At the same time, the report charts are completely custom made in order to present a more involving experience when seen full-screen.